The press release and a media kit were also sent to SCORR’s proprietary list of editorial contacts. 14, 2015, the day of the public acquisition announcement, SCORR dropped a press release through a national wire service, with targets in North America, Europe, Asia, and other relevant media.
Similarly, other communications materials were developed targeting other stakeholders. SCORR ensured employees with direct contact with vendors and clients were prepared to answer questions and deliver correct information. For example, employee communications included an introductory email from the Chiltern CEO, along with a Q&A document and an invitation to an all-company meeting. In preparation for the day the acquisition was to be finalized, SCORR developed all the communications materials necessary to ensure Chiltern and Theorem stakeholders would receive the information they needed. At the same time, through comprehensive planning and communications, SCORR managed the conversation in a consultative manner, illustrating the acquisition in a constructive and profitable light.ĪCQUISITION DAY: ENSURING COMPLETE COMMUNICATIONS & PROMPT DELIVERY Because strict competition regulations required the two companies to operate separately and competitively during the review period before the acquisition was finalized, SCORR undertook the communications in a similar vein, deploying website banner announcements, social media posts, and other communications tools separately for the two companies. Once the purchase agreement was announced and during the competition clearance period before the acquisition was finalized, SCORR acted as the communications expert for both Theorem, a long-standing client, and Chiltern, then a new client. SCORR also prepared emails from Jim Esinhart, Chiltern CEO, as well as from John Potthoff, Theorem president and CEO, to notify key leaders and employees of the purchase agreement.įrom the moment we were notified of the acquisition, SCORR kept Chiltern’s brand top of mind, building the company up as a leading provider of clinical services and solutions for the biopharmaceutical and medical device industries.”Ĭhristine Wigert, Senior Director of Program & Account Services - SCORR Marketing SCORR delivered strategic communications materials to prepare the companies for the day the purchase agreement was announced, including press releases, internal Q&A documents, call scripts, and more. It was a conscientious process, requiring plans to make sure that essential players were on the same page, that highly sensitive information would be managed without a single information leak, and that all the stakeholders fully understood the benefits that the acquisition would provide. This work detailed the information that needed to be provided to Chiltern and Theorem stakeholders, including sponsors, internal leadership teams, vendors, current and potential clients, and the more than 3,700 employees between the two companies.
Not only did SCORR ensure that absolute confidentiality was maintained, SCORR also made certain that plans would be deployed at the correct times so that all parties would be notified of the purchase of Theorem at precisely the same time. SCORR immediately developed a detailed communications plan and timeline to ensure timely and informative communications with appropriate messaging to all stakeholders. Just days before Chiltern wanted to announce that it had signed a purchase agreement to acquire Theorem, the top leaders of the company approached SCORR seeking help for a smooth transition through internal and external communications. INITIAL PLANNING: MAINTAINING CONFIDENTIALITY & TIMELINES
0 kommentar(er)
